An earth rod is advisable but not essential. A geney will usually give you a TN-S supply, but if you cant drive a rod in to reference it to earth you'll need to create a TN-C-S system so the RCD will operate under fault. It's ok to have a separated supply for a single item of equipment, ie a power tool of some desription, but not more than one. Depending on wether or not a link is already in place between N&E, you will need to fit one You will definately need to make sure that any and all exposed steelwork is equipotentially bonded. You will need the RCD as the fault current will not be high enough for ADS via a fuse or MCB by itself.
Also if you are placing an N-E link in, then it's definately advisable to place a label warning of the link somewhere easy to see.