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Was just sharing some info with the forum on the pros and cons of having a link on a forum to their business website. Same goes for links from twitter & FB to your business website.
Every time you post you’re creating an external a link to your business website.
Eventually these links will appear in search results relating to your business website.
We have the entirely realistic situation whereby potential customers can read your forum posts, FB and twitter posts.
Goes without saying if your forum posts etc weren’t complimentary to the main aim of your business website you’d have a problem.
Agree to a point, however if someone is searching for a company, they aren't searching individual names, they're searching for 'electricians london' or 'electricians manchester'. If someone wants do delve deep enough I'm sure they could pull up a whole heap of crap on any business currently trading with a website. That's the nature of business really isn't it.
As long as you stay true to yourself and don't allow any abhorrent views you may harbour to surface in the public domain you can't go far wrong.