I use the free listing on yell and get quite a bit through it. Any customers I have asked tend to alter the search to suit distance rather than the best match, this suits me as the areas I work I come out around third or fourth in the list, on the best match search I am further down because of the prioritised paid listings. As stated in other posts, Google seems to be the way forward, I'm not convinced that the money charged by yell worth it.
Good point about the distance searches. Paid advertising is only for relevance whatever that means?
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