My two-penneth on this one is;
1. Ditch the E7 asap ! I have yet to find a situtation and tariff combination that makes any economic sense...
2. Have you considered an unvented direct cyclinder ? So you'll heat your water by immersion heater and get mains pressure for showers/washing up/wash basin. (Cylinder and kit is about £250 but you'll need pressure relief outlet and has to be installed by G3 plumber)
3. If you're set on an electric shower (I've tried a few over the years, and they're all awful) I'd say get the 9.5kW one... a smaller one in the summer would suffice when the cold water is not as icey cold as it is in the winter, when you're really notice the difference in flow.