I'll state where I am first and what I think second:
It can't have been anything like the anguish that the solar installers have suffered in the past few days but, even as a customer, it isn't plain sailing for me either. I have 14 beautiful Sanyo panels on my roof driving an open circuit. Thanks must go to Enecsys for this. I knew there would be a delay and my installer has been pretty honest with me. The latest bit of news from the Government sent me into recoil. I contacted my installer and he told me that Enecsys are delivering now and we set a provisional system completion date of November 8th. I can live with that provided Enecsys don't screw up. If there is any doubt I will tell my installer to put a string inverter in instead. The cabling is inside the roof and if it requires a bit of extra engineering, so what. The key thing is to hit the FIT this year. If I am honest, I think I will be OK. In fact, I will be laughing to some extent having got on the holy grail of FIT payouts. My house will be worth a load more because of the extra money coming in and I will be getting a much faster return on my outlay than anybody who comes along after December 8th. Excellent! *
That's the face of it. Thinking it through a little bit more, is it quite that clear cut? I honestly don't think that it is. Admittedly, with micro inversion, Sanyo panels and an independent 10 year warranty (taken deliberately for immunity of my supplier going some place else), my system is not cheap. Pretty pricey if the truth be known. If I compare and contrast it with a colleagues installation about 6 months earlier: he's out for a good price and his installer offered me a good price. However, what he has is about 1KWp less than mine and has a string inverter and, as far as I can tell, it isn't much cheaper than mine. If I look at what is being referenced on this forum, 4KWp systems are down around the £10K mark for a one size fits all kit. I can fully understand why the FIT is being reduced. I don't agree with the draconian approach to the reduction but I think that the principle is fair. Easy for me to say as I ride the crest of the wave, I know. Is it fair though, to be getting 12 or 15 or 18 percent returns as we progress quarter by quarter just because I have (had) some cash in the bank? Probably not.
Now, here's where I think it could be good for a fair proportion of the PV installers. I wont debate the fact that some will go to the wall. That is unfortunate. It is equally unfortunate for those who have invested huge sums in infrastructure only to find their market culled by the measures on the horizon. That said, if this cull can get rid of the more recent bottom feeders who have gravitated into this industry on the strength of rich pickings , it has to be a good thing. With luck, it will get rid of the rent a roofers who are swindling pensioners out of their life savings (they tried it with my parents ... but failed) and the double glazing salesmen who don't know the first thing about... well, anything. Is that bad? I think not.
After the cut there will be a time when the market is tough. That is an inevitability. However, stick your money in a bank and see a 3% return. Chance it on the stock market and loose your shirt. Stick it into home improvements and see the housing market drop... there are no end of investments that offer a pretty poor return. Stick it in PV and, even after the reduction in the tariff, it isn't a bad return. Plus, it's tax free. Added to this, if material costs still reduce, albeit less quickly than before, the pay back will still reduce. It will become attractive again. People will want to buy. Less of them, but there will be less suppliers and the market will be self regulating.
Good companies, if well managed, will survive. Reputation will see to that. Diversification will help. Not everyone will want to have the lowest price quote. I hope, for the sake of the installers, there will be people out there who want a decent system with a reasonable harvest and will be prepared to pay for a quality system. Buy a new car and you could buy a bottom of the range Kia (no disrespect to Kia ... just an illustration). So why buy a Mercedes, Audi, Jaguar or a BMW? Simply because you want and can afford something better. I don't see PV being that much different: better harvest, more cash incentive than somebody else, more sexy interfaces, whatever.
The companies that will flourish are the ones that rise above the bottom feeding layer - I am convinced that, provided those companies can get through the next six months, there will still be a market for them and they will be able to make a healthy living. Many will go, for sure - some sadly, some, thankfully... but there will still be a market for quality conscious reputation driven organisations.
* in case you are wondering, I don't honestly believe that it will make a scrap of difference to the value of my house. Easier to sell, perhaps. Worth more, no.